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Heidi Klum to Launch Debut Fragrance

The packaging features a shiny gold bottle with a clear, rounded wavy base.

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By: Jamie Matusow

Editor-in-Chief

Heidi Klum has announced Shine, her first signature fragrance. The former Victoria’s Secret model has teamed with Coty to create Shine, which is set to launch in September. It is an oriental scent made of pink peppercorn, pear and mandarin top notes; a mimosa absolute, sunflower, and lily of the valley heart; and musk cosmone, vanilla and Venezuelan tonka bean drydown.

The perfume is packaged in a shiny gold bottle with a clear, rounded wavy base. The egg shaped base is highly reflective and the top of the bottle is angular and gold, available in 15 ml, 30 ml and 5 0ml. “There are different moods that as a fragrance creator you can travel to,” Klum says. “But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling–because I think there are so many perfumes out there that smell cheap and too sweet.”

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